This will be the very first in a multi-part series on ways to browse the waters of Music 2.0 using the restricted funds available to a brand-new band, indie or management business. What I’m wanting to do is to develop an action plan for the brand-new artist utilizing actual business strategies in addition to emphasizing the restrictions of the “old” music biz and it’s methods – such as the dependence on CD sales and pumped up significance of chart rankings. We’ll explore why these things just aren’t pertinent anymore, and why this benefits you.
For this first entry, I believed it would be proper to highlight some core values – my greatest recommendations – prior to you begin to put yourself out there and start your venture:
# 1. Your newsletter is PRICELESS!!!
Begin building your mailing list – e-mails, addresses, phone numbers, screen names – NOW! Do not wait. These are going to be individuals you work for. This is your core fanbase. These are the folks that will keep your profession afloat because they care about you! Treat the list like GOLD and keep constructing it. Your list represents a targeted group of consumers who have actually already revealed their gratitude just by signing up. They know who you are. They’re into you. These are individuals you will OVERDELIVER to – beyond their expectations!
# 2. Develop community prior to commerce. The Trust Component.
In music, you’re in business of hearts and minds. Develop a relationship with your fans FIRST, and everything else with follow. Invite their input – offer things to them totally free – make them feel special. You are developing a town placing yourself as the mayor. Make sure to obtain the support of your constituents by any means necessary.
# 3. Tunes ought to be forever – however not recordings.
When it finally comes down to tape-recording your music, look at the big picture. The CD is dying (dead.). Why? Hell, there are numerous reasons that I can barely envisage them all. My opinion? The labels intent was always for you to RENT the music, not to OWN it. [I’ll make sure to discuss this later.] Offer your music away. As soon as you tape it, send the MP3s to everyone on your list totally free. If you demand printing CDs, hand them out for promotion too. See to it you utilize this valuable chance to GROW your newsletter. Free music is not just a fantastic incentive for an e-mail address, however it assists construct neighborhood and goodwill with a brand-new possible fan. It’s probably the very best method to bring people into your circle!
By now it should be apparent what the common denominator is: FANS!
Treat them like household – neglect them at your danger.